A sales roadmap in five steps
A sales goal without a plan is just a number. In five steps, turn it into a plan with channels, actions, owners and measures.
1. Make the goal measurable
“More sales” is not a goal. “More qualified requests from search over the next three months” is one you can plan for and measure.
2. Measure where you are
Before any action, record the starting point: visits by source, request rate and the rate at which requests become sales.
3. Prioritise channels
Score every channel on two questions: how much effect could it have, and how much money and time does it take?
- High effect, low cost channels come first.
- Expensive channels only after a small test.
4. Give every action an owner and a date
An action without an owner and a date usually does not happen. The plan must say who does what, by when.
5. Report and adjust regularly
A short weekly report showing progress against the goal beats a long monthly one. Adjust the plan from data, not guesses.
Want to see this on your own business?
We will do an initial review and suggest a few specific, measurable actions.