Blog
Practical articles on sales, SEO, marketing measurement and selling through AI assistants.
How to measure Instagram content's effect on sales
Likes and story views do not show which content brought sales. A few simple changes make the path from post to request traceable.
Read moreTechnical SEO for React sites: what Google actually sees
A site built only in the browser can look almost empty to a search engine. Server rendering, correct metadata and structured data are the foundation of visibility.
Read moreA sales roadmap in five steps
A sales goal without a plan is just a number. In five steps, turn it into a plan with channels, actions, owners and measures.
Read moreSelling through ChatGPT and Claude: how to get ready
Customers ask AI assistants before they buy. If your accurate information is not available to the assistant, it answers from somewhere else.
Read moreUTM tags: why ad reports mislead without them
Without properly tagged links, a large share of visits and sales shows up as “direct” or “unknown”, and budget decisions rest on incomplete data.
Read moreWhy website traffic does not turn into sales
High traffic with low sales rarely has a single cause. Here is how to walk the visitor's path step by step to find the real bottleneck.
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