Academy and webinars
Practical courses and short webinars for teams that want to measure and improve sales and marketing themselves.
Programmes
Marketing measurement
Setting up GA4, UTM tags and source reporting properly for a marketing team.
Technical SEO and content
Page structure, indexing, structured data and a content plan built on search intent.
Selling through AI assistants
Preparing product and service information so ChatGPT and Claude answer accurately.
Social page marketing
Publishing plans, campaigns and measuring a page's effect on sales.
Formats
Public webinars
Short online sessions on one focused topic.
Team workshops
Private training on your own team's data and tools.
Follow-up support
Answers to questions while you put the training into practice.
Related articles
How to measure Instagram content's effect on sales
Likes and story views do not show which content brought sales. A few simple changes make the path from post to request traceable.
Read moreTechnical SEO for React sites: what Google actually sees
A site built only in the browser can look almost empty to a search engine. Server rendering, correct metadata and structured data are the foundation of visibility.
Read moreA sales roadmap in five steps
A sales goal without a plan is just a number. In five steps, turn it into a plan with channels, actions, owners and measures.
Read moreSelling through ChatGPT and Claude: how to get ready
Customers ask AI assistants before they buy. If your accurate information is not available to the assistant, it answers from somewhere else.
Read moreUTM tags: why ad reports mislead without them
Without properly tagged links, a large share of visits and sales shows up as “direct” or “unknown”, and budget decisions rest on incomplete data.
Read moreWhy website traffic does not turn into sales
High traffic with low sales rarely has a single cause. Here is how to walk the visitor's path step by step to find the real bottleneck.
Read more
Register your interest
Tell us which topic interests you; we will let you know the date once a session is full enough to run.